![]() “We build and ship all these features, but don’t know who’s using them and how often – do we invest to improve them or pull some features to keep the user’s experience manageable. If users can’t find that value or fail to take advantage of it, we’ve failed,” said Daniel Foster, strategy lead, TechSmith Corporation. “We know shipping features is only half our job – the other half is to help users connect with the value those features deliver. Understanding how customers actually work with their products is central to their success. Helping users get more value from their software is a goal shared by TechSmith’s product teams, product marketers, content management specialists and developers. The company needed a more effective way to drive trial conversions, upgrades, site license renewals, and cross-sales – but lacked the customer data to do so. TechSmith helps millions of users create high-impact videos and images, in fields ranging from marketing and training to higher education. ![]() 22, 2019 (GLOBE NEWSWIRE) - Revulytics, Inc., a leading provider of software usage analytics for on-premise software, today announced that TechSmith Corporation, a software company developing screen capture, screencasting and video editing software, has chosen Revulytics ® Usage Intelligence to help its customers get more value from its Snagit and Camtasia software. ![]()
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